Research for Global Grameen - A goal of Nobel Laureate Muhammad Yunus is to be world's favourite brand for other global brands who want to value sustainability to partner

Which of these 8 reasons why a global brand ceo should join in with Global Grameen would you find easiest to convince a CEO with? general comments welcome - even better if you want to discuss a particular ceo to convince - chris.macrae @yahoo.co.uk

reason 1 connect Knowhow from Grameen as the world’s leading system designer resolving sustainability crises

Research for Global Grameen - A goal of Nobel Laureate Muhammad Yunus is to be world's favourite brand for other global brands who want to value sustainability to partner

Which of these 8 reasons why a global brand ceo should join in with Global Grameen would you find easiest to convince a CEO with? general comments welcome - even better if you want to discuss a particular ceo to convince - chris.macrae @yahoo.co.uk

reason 2 : Reputational gains of being a social business partner in the human race to end poverty and staging joy of millennium goals

Research for Global Grameen - A goal of Nobel Laureate Muhammad Yunus is to be world's favourite brand for other global brands who want to value sustainability to partner

Which of these 8 reasons why a global brand ceo should join in with Global Grameen would you find easiest to convince a CEO with? general comments welcome - even better if you want to discuss a particular ceo to convince - chris.macrae @yahoo.co.uk

reason 3: change partner's purposeful capability to innovate or let organisation-wide cultural/diversity values blossom

Research for Global Grameen - A goal of Nobel Laureate Muhammad Yunus is to be world's favourite brand for other global brands who want to value sustainability to partner

Which of these 8 reasons why a global brand ceo should join in with Global Grameen would you find easiest to convince a CEO with? general comments welcome - even better if you want to discuss a particular ceo to convince - chris.macrae @yahoo.co.uk


reason 4 Long term relationships needed to enter a new country such as China or Bangladesh so as to seed respected brand leadership over time

Research for Global Grameen - A goal of Nobel Laureate Muhammad Yunus is to be world's favourite brand for other global brands who want to value sustainability to partner

Which of these 8 reasons why a global brand ceo should join in with Global Grameen would you find easiest to convince a CEO with? general comments welcome - even better if you want to discuss a particular ceo to convince - chris.macrae @yahoo.co.uk

reason 5: Specific knowledge/relationships from Grameen’s and Bangladesh's world leadership benchmarking and networks on clean energy and climate crisis solutions

Research for Global Grameen - A goal of Nobel Laureate Muhammad Yunus is to be world's favourite brand for other global brands who want to value sustainability to partner

Which of these 8 reasons why a global brand ceo should join in with Global Grameen would you find easiest to convince a CEO with? general comments welcome - even better if you want to discuss a particular ceo to convince - chris.macrae @yahoo.co.uk

reason 6: Specific knowledge/relationships from Grameen’s world leading impact on smart digital or mobile media http://www.grameensolutions.com

Research for Global Grameen - A goal of Nobel Laureate Muhammad Yunus is to be world's favourite brand for other global brands who want to value sustainability to partner

Which of these 8 reasons why a global brand ceo should join in with Global Grameen would you find easiest to convince a CEO with? general comments welcome - even better if you want to discuss a particular ceo to convince - chris.macrae @yahoo.co.uk

reason 7 Bottom-up opportunity to transparently map architectures ( free market centres) of 10 times more economical designs of healthcare, banking , job creation and ..

Research for Global Grameen - A goal of Nobel Laureate Muhammad Yunus is to be world's favourite brand for other global brands who want to value sustainability to partner

Which of these 8 reasons why a global brand ceo should join in with Global Grameen would you find easiest to convince a CEO with? general comments welcome - even better if you want to discuss a particular ceo to convince - chris.macrae @yahoo.co.uk

reason 8 : Opportunities to transform how the world analyses value and leadership by being in a club of people connected around the networked world’s most trusted visionary and creative entrepreneur Muhammad Yunus

World Class Brand-makers need to negotiate deadlines that are committed to organisation-wide if not beyond. Brand Charterers call these Do Nows ; though more accurately they are Do Now to A Big Hairy Goal is completed even if every discipline has to be made mutually accountable (and silo maker needs firing if they block an agreed big hairy goal)

Curiously the most difficult deadlines are those innovations that are somewhere between 3 to 7 years out. This is partly as Bill Gates said in his book "Way ahead" exponentials conseqeunces are such that change over 3 years often looks less amazing than you might plan for whereas 7 years is always a revolution beyond what any boardroom can expect to control.

AND This is partly because historically professions like accounting have often tried to fire those who do the deepest innovations but then what the heck do accountants know about innovating the future. I am a mathematician; show me any of the global big 4 accountants who audits the future as if it has value to people and I will cheer 3 times for their conversion to sustainability investment advisory. But beware I have been through 100 maths offerend by accountants befopre and found sustainability errors in everyone of their spreadsheet algorithms whether they call these brand valuation or by any human or socila capital name. For independent confirmation of this corruption of corporate sustainability by poor mathematicians see the unseen wealth reports circulated by Brookings Institute of Georgetown law School circa 2000

Back to media spaces brand which some marketers may feel more comfortable with. Oddly ,since having a 9 year old daughter I don't like the Disney brand, Eisner its primary leader over recent years was very good at deadlines. He called these anniversary marketing and has explained several times that Disney has to plan diferent anniversary many years ahead of time to keep on renewing the invitataions reason to come party at Disney. And Disney's marketing is about being in the invitations business - is it not?

Its a pity that so few CEOs have asked world class branders to get connecting the organisation with sustaining its greatest Big Hairy Audacious Goal (BHAG) for the next 5 years or so. This catalytic mechanism is core to gravitating the stategic and service architecture that Gary Hamel and CK Prahalad first argued for in their early 1990s book Competing for the Future and which dovetrailed with a book Built to Last (By Collins & Porras) that begun the campaigns for sustainability investment, and demanded that the mistaken Porter tomes of the 1980s on defenesive strategy were burnt at a late 20th C bonfire iof CEO vanities..

As valuetrue.com transparency networkers say : the goodwill news is that any company that systemically overtules accounting stanadrads by having a deep vision context 5 or more years out and enxsuring that the metric most needed to ssytematically connect that has propirity over every other reward or penalty propagating around the orgasnaition compounds at least 8 times more wealth for investors over a generation than a company that does not. In fact, all of the the companeis that have returned the greatest returns over a geneartion (which can be up to 100 fold) must have been win-win-wins between investors, the communities that were most sustained or destoroyed by the company, amnd the working lifetime exponentials of key workers who made a difference. The fact that they don't teach you this at Harvrad Busienss school or any MBA program primarily sponsored by historic accounting or other speculator value analysis spreadsheeters is not just economicallu depressing; when integrated with what globalalisation will we spin - it explains matematically whether the human race will be ssutainable beyond this century. Should you be a brand market maker or other elader who wants to exlore this assertion futher we can recommend you 3 next clicks:
sustainabilityclub.com
worldcitizen.tv
guidemakers.net

or I am at chris.macrae@yahoo.co.uk
sincerely, chris macrae

How could we co-brand local to global public service in a hi-tech age

Almost every sci-fi story - let alone James Bond - has rehearsed this coming crisis (twin exponentials of risk and opportunity) since Orwell's visionary possibility of Big Brother taking over the world, or HG Wells' similar more fictious travels into how time machineslet you explore the future of human history, and indeed where did our species doom with its own loss of sustainability?

So we propose this as a top 7 media crises & cross-cutural programs to open space race through global village debates of the death-of-distance generation 1984-2024 , and the mother of all media revolutions it struggled to time warp through.

With this context in mind how do interpret the latest news story;
Crisis Date July 2006 ; Crisis Place: America, USA

Click to video replay of Public sector tv broadcast testifies to new evidence that USA has as rigged a voting system as anywhere in the world that shouts its democracy

a few ripostes for , ten - why not tell us yours

1 jk writes at PBS's RoseBoard: would like to complement you on having Robert Kennedy talk about voting fraud, which has reached a new level of corruption in America. I was responsible for writing the specs for the first touch terminal built by CDC, the "Digiscribe," in 1963, and I can assure you that a paper audit could be implemented successfully ... but Diebold is too beholding to the Bush inner circle to allow this to happen. I feel you need to ask Kennedy back, because he has considerably more information available than you let him discuss. I've never seen you as abrasive as you were with him, and as a Republican I was embarrassed by your visible dissaproval of what he had to say. The Republicans would be wise to admit they made a horrible selection in replacing their conservative party with a corrupt neoconservative inner circle of power that has destroyed the republican party. I was once close to President G. Ford, and he opposed any party, religion or dynasty ever gaining too much power, and that's the mistake the Bush regime has made. Please help America stop this blatant abuse of our voting system before our next election. Having fought for my country, I can no longer support this corrupt Bush Regime that has embarressed our country all over the world. Please stay on this subject, and thanks for having the guts to air it on your program.


2 a ScotsEconomics & brand chartering riposte
It's sad because the individual who founded Diebold - now dead and long since ousted from the control of Diebold the corporation - was one of the great visionary questions of IT Entrepreneurs. Goog his origins; see how he was there before silicon valley, probably a role model for many of today's IT billionnaires - I wish those who do remember his appetite for questioning what futures could computing and man team up with would stand up and testify. Remember bit for silicon bit, there's never been a more extraordinary young-person's inspirationary future of: collaboration between man and computing that Kennedy's vision of getting to the moon in the 60s. If only presidents since JFK had chosen one inspiring humanly open vision before they came to rule and stuck at as their prime erason fore public sevice; and if only we the people had both the fair voting channels and the wit to choose a public servant with an inspiring mission that unites us all in the future rather than squabbling about historic systems which in these times of exponential chnage can never be patched up without compounding even worse leaks.

In retrospect, the US voting system was so bust around the change of millennium that we needed a time out - a government of unity while we fought the 3rd world war - not of nation versus nation but mankind's short-term fixes versus nature's sustainable action learnings? Is it too late to propose a government of national unity be elected in 2008;

a dream ticket a woman republican should be president, and a male democrat vic-president - Condoleesa Al, Rice & Gore

Am I on a different planet? If so, I don't want to be on the lost public servant democracy planet we now co-inhabit thanks in large part to tamepring with numbers through IT machines non-transparently spread out of the USA worldwide. However accidentally, this is the poison chalice from which all terror waves - nature's and human are transparently mappable http://www.valuetrue.com

Well my father interviewed more leaders from more places than any other jouirnalist between 1950 and 1990. Diebold was one of his sponsors. He never ask my father to chnage a word as long he wrote up future stories that entrepreneurs from rich to poor constituenceis from east to west could openly network in global vilage debates (defing technology's advance in terms of how transparenctly they empowered such debates so the smallest lonegst deepest vopice could be integrated at least as muich as the big power, vested interest voice).

Lest we forget the men who spent their lives exploring an inspiring idea only to find it turned round on them after life had run ist course. At http://www.beyond-branding.com we tell a simple story

the world's biggest brands are epicentres of social networks of extraordinary power that can be used to compound goodwill or badwill ends; sadly we have taken no measures whatsoever to protect the biggest goodwill brands from being taken over by those wither with badwill ends, or just random blind ones that fulfil short-term measures of succeess and their own rewards. Mathematically there is no systemic in between; if your goverance blind people from interacting a global org's goodwill gravity, the end consequence (however blinding or noisy the in between channel) will be to compound the opposite of what the founding godwill explored's purpose had been

Will we wake up to this greatest ever media crisis in time

http://worldclassbrands.blogspot.com

Truth branded in the identity system of some of the most universal words needs to be much more than just world play, some creative's addiction trip or even some lord's social control- for example how about the identity system of MAC- what's in that name is something my family tree's members have lived and died for. I am a mathematician not a historian but suggest this is close to the what the mac id system gravitates - of course if there are mac historians who want to re-edit the goodwill mac networks spins, my family I am all ears and eyes at wcbn007@easynet.co.uk chris macrae

---

MAC Guides -can we co-mentor each other around our favourite webs, logs and maps?
ECONOMICS & leadership stories FOR PEOPLE 0 1 2
SOCIAL ENTREPRENEUR OLYMPICS & CLUB OF SCOTLAND
4-Hemisphere NETWORKS FOR GRASSROOTS COMMUNITY CONCERNS: Club of Delhi and Club of Arran
CARNIVALS FOR ALL 1 2 & Maps*Travel Guides to Learning, Co-Mentoring 1 2 3
OPEN SPACE RACES & NINE-NOW EDUCATION ALUMNI
TRANSPARENT MAPAMAKING - FUTURE SCRIPTS, EXPONENTIALS ROUNDTABLE DEBATES, GLOBAL CGARTERS 1 2

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WCBN001 valuation (our lanuage, our numbers , our transpency mapping of human relations systems) - a network concerned with the crisis lurking : in learning, experiencing how Branding - the very words and practical subsystems of branding - virtuously or viciously impacts all our lives. Constitutionally the marriage of erality-making and image-making is conditioned inside economics and politics and democarcy and leadership; none of these words exist separately from mapping what world class spheres of branding we all see each other producing and demanding through. Are the communications and transport revolutions of the web and its technologies sustaining life or compounding ever greatet patches of extreme poverty, addiction, lost hope, and terror camps (instead of schools for all to make their greatest positive difference with lifetime's exponential)

marketing
innovation
entrepreneur 0 1 2
value
valuation of brand
investor
goodwill
flow
service
learning

all of these (and many more) have been turned inside out from the way they used to work for improving peoples lives; examination go back to the 1956 Practice of management by Peter Drucker; find which odf these words were in the text; write up the defintion Peter was using then (noting that 1956 was just about the last year in teh West beforetv advertising's mass waves propagated through all our beings at first as a system that journalist Alan Mitchell has written up as win-win-win but then as there never was a free lunch it turned lose-lose-lose ; cut to today, have you ever been sucked into a free to use community internet tool that once it has captutred its audience starts charging ever more to use or where the communications that everyone sees as stim,ulus are controlled, no longer for the communal freedom of all to elect)

Words like those above have even been turned out by professions and educators that societies/public gave a monopoly licence to guard true and fair disemnination of, Then something worse happens. When a word becomes ambiguous, some one says measure it. But what you measure does not only determine what behaviours you get but what consequences expoentially compound. The more a measure looks separateyl precise the more disastrous the long-term consequences for any flow that interacted system-wide connections. All of the abopve words begin and end their lives in having value to real people (and inddeed in valueing people) as system interfacing bridges, not as separate boxes. Do ypu know the differences between addition and multiplication - the reason we sue 2 oposite types of mathematical operand. Multiply connects, add separates. IF Arthur Andersen had understood that goodwill is a multiplcative value rel;ationship , its leaders would have made more ethical decisions and the firm would be alive today. When you have billions of dollars of value as judged by businesses and 0 value as judged by society, the outcome is billions*0=0 not billions+0.

This simple lesson is critical today becaiuse most big organsiation's leadership teams are still governed by bottom line assumption of add not multiplay. Since 2000 there have been at least 100 multibilon implosions of organsiations; most were not caused by corrupt leaders as such but accountants whose maths excludes multiplcation is tghe way it reports what will expoentially happen next. And the cost to non-monetary values like what we learn, wherher we serve each other with ssustinable positive emotions and intelligences, how we invest local societies interactions with nature is orders of magnitudes greater in terms of the disasters we have seen happen in the last 5 years and which are globalising out of ever greater reconciliation by any local community.

how did this happen; well all of the above connect human relations systems; cannot be separated eoither from each other or all the discipines that flow around an organsiation; but for some reason they have been separated; we have not guarded how human relation system constructs are explored at any gtrade from 1st to 40th

this abortion of a definition is how 9 year olds in Amercan catholiv schools are forced fed _memorise this parrot fashion - entreprenur: man who starts a business and invests money in it. Nothing is further a way from the true system changing orgins -interventions where big power was suffocating the productivity and demands of the epople and human rights - if you want to go back to the origins you either need to take a lesson in french and french history (the taking back began with the people standing up for liberte, egalite and fraternity very much a similar system revolution to that recorded in the Declaration of Independence) or you can look at some scot's histories as our family clan networks were spread all over the world as a way of losing freedom in our lands to the English lord-ver you upper classes adminstration but redicovering places anywhere in the world where communities rising were perm,itted for beings and planting

so world class brands needs to wholy rewrite the language of media and marjets and sconomics and innovation the way social-entrpreneurs do; and we need to carnivalise our need peoples freedoms so everyoine can participate simultaneously; when I say we need to, time is running out according to the system maps we started expoentially drawing back in 1984 when we oultined the first story for denating openly how webs and networks were the greatest revolution to hit one generation 1984-2024 of humanity being both a communications revolution (greater than say the invention of the printing press or of broadcast tv) and a transport revoltion (making the world a far smaller and more cross-culturally connected place than even the invention oif the steam engine and its wee industrial revolution)

Syetem spins of thsi magnitude set wave patterns in motion whcih after a few decades become irresistible forces; we are (whether the world's most powerful top-down governors realise it or not) a long way down the expoentail of what globalisation spirals to be for ever more; and that may mean that no children get to see century 22; pervasive connectiveness includes terror waves that are in a sense the extreme opposite of the nuclear bomb whose spectre most people over 50 lived with which is one reason why elders are looking at all the wrong risks in preparing what 2n and 3rd network generations need to sustain life through. This debate is the biggest global media discussion of all - one that should be surveting at elast 2 million global vilages diverse responmses openly, iteratively, reflectively - but where's the space, media, will to do that?

Technical or exploratory practical references:

Q&A on how Brands work to be id systems - most ids interact flows and destroy value as soon as someone tries to own them (like if one sided insisted on owning a bridge but many expoebtials times worse over time)

transparency mapping valuation/governance
system of system of system boundary visualisation and conflict resolution auditing
sustainability valuation/governance- rountable the future's exponentials
trust-flow and intangibles valuation/governance -the antidote needed to current accounting's global auditing monopoly (which is the most risk separating maths that could possibly be specified)
seeing flows of human relations systems and critical timing of transformations

global*local practice networks:
social entrepreneurs
sustainability investment
microfinace
death of distance entrepreneurial revolution family tree for future hiostorians (aka World is Flat)
collaboration knowledge city - 50 million bookmarks need communal wisdom mapping and open sourcing through 30000 projects

storytelling for popularising experiments in future-back now:
script gallery
charter practices and charter's global collaboration waves

change media experiments:
university of stars


Please tell us of links that should be registered above or other emerging sections of links that WCBN001 should know about and help champion

So it can feel quite natural for Scots to ask how can we help people see this sort of future blossoming:
a country that insists that the immediacy of every brand is about underpromising and over-delivering will gain ground in all futiure economies - service and learning unlike dead thing products blossom from empowering opportunities to get better not continuously disappointing
This does not mean that a coprorate or large umbrela brand should not have a big vision but that nees to lead a socially valuable cultural evolution -one that stands up for families, customers, integity of service and people investment - eg when Lux stood up subliminally for empowering women, generations wecomed Lux; and indeed retail told us in spite of all sorts of new product mistakes Unilver made with other new brands, their love for Lux used to give the company much more tolerance than any other multimational; that however was also in the days that Unilever stood up for training local people ove the long term

Effectively, what Trout & Ries say in positioning (which was a masterpiece of simple exageration in th 1970s, not for the world of bridging conflicting idnetities that the 21st C is all about 1 2) is most likely to be interpreted the wrong (separation not connectying) sub-system way round making for big brands which pollute the trust-flows and add ever more cost, rather than uniting all the community of a brand's stakeholders around multiplying value through transparent and sustainably mutual exchange over time
chris http://worldclassbrands.blogspot.com/

We will also do one or two big alternative -newsy questions per month , often cued by The Economist's cover story - april06 -did the new media survey explain how to make the most human value multiplication out of the web's new media tools like blogs? how do 6 billion people protect themselves if whatever the risk market sector Goldman Sachs is a leading player of implodes as the nuclear bomb of global financial flows? These are obviously too big as questions to have answers to - having space (relentlelly questioning, ietartively as we connect new information, recursively which as mathematicians have shown is what human learning can achieve that machine learning never can) open debates is all I as one person (but as the Guinness Toucan used to quip "just think what two can do") in a co-editing and timeless blog can invite you to link and beam every small vopice of humanity up to should it turn out that there is a relationship between the smeallest m,ost desperate human need and what those at the top of global power decide to invest the world's wealth in...


The main body of this weblog will debate what are the 7 greatest value multiplying activities of brand consciousness. We are not just talking about creatives who execute images; but people who spend lifetimes serving a great barnd like South West Airlines (why did I choose it- because most stakeholders involved with its context valoue it as win-winning with other stakeholders; its always taken on the bhigger innovation challenge rather than the short-term suceess; by gravitating the right stuff (sustainable investors) its repaid them 100 fold over a genaration; its defined its duty as supporting the lives (the businesses and the leisuere moments) of the home societies its flight paths interconnect; starting from its origin which could have been a very disconnected part of the USA if it had not made flying as good value as it could possibly be for all whom it served)

However alongside the practices of branding in the sidebar we will try and map what is it that media do over time. How do markets develop or ruin societies and communities. What expoentially sustains life or destroys it. You may think of this as meta-economics - however I have listedned to milions of hours of customer interviews. I concliude the human race being what it is value sustainability of its childer and theor children as more valuable than any other measure. If you disagree, why not assemble another blog around what you believe peoples of the world value most. However, please note the challenge of the generation 1984-2024 as we web every lovcality together globally does involve agreeing what we expoentially value most. If we agree that for humanity's brand, then the maths and mapping that sort of globalisation can then be transparently debated and integrated into every professional valuation of how lifetime careers are spent, and the world can go forward united in what it defines as progress. And people can keep on debating if our understanding is good emnough because other forces like nature will tell us with terrifyingly scaled feedback if we have our number 1 valuation of going global is mistaken.

I have spent all my career studying media from difefrent persepctioves. Very roughly tese 5 feedback loops remind me of discussions which I believe need to be connected whenever we use the B-word or the world calss grading.

value multiplication lessons of first 10 years of living & chartering brand architectures
chris.macrae@yahoo.co.uk welcomes questions from anyone wanting to experiment with chartering the brand's living script. You can download any of the 12 chapters of the 1995 Brand Chartering Grid
Brand Chartering reviewed : 1 1A 2 3 4 5 6Summary: How to end the globe's sustainability with brandingBack in 1984 my father and I published the original future history on death-of-distance forecast an unprecedented communications revolution to hit one generation of humanity. If we compounded global brand hell for 32 years, one or more inconvenient truthes would become systematically irreversible - they are all connected anyway but take your pick whether nature's climate, man made wars, lost hope of extreme poverty spins out of control in a way that ends our species by 2100
Hell 1 - circa 1988 the most hellish brand valuation algorithms are used; no maths could have separated brand from organisation sustainability of purpose, transparency or trust-flow more perfectly; 1988 I brief The Economist author of Year of Brand that valuation should be all about brand trust-flow
1989 I author first book wholly on branding- World Class Brands argues the way to brand global corporate identities needs to be a wholly different system than that used by 20th c ad agencies positioned product images; 1996 Brand Chartering comes out after 5 years of surveying what internal marketing exercise unite everyone in living and learning with the brand
2000 Unseen Wealth confirms what those who have opposed brand valuation algorithms have long argued: governance at the top of large organisations has been divorced from any metric for seeing how 99% of future wealth*health is compounding; 2003 beyond branding is published including my chapter on brand transparency; 2006 22 years of 32 into brand hell Journal of Brand Management published my editorial on how close false myopic marketing and an academic perversion to insist on standard over-ruling truth of contextual practice; and the failure to cast innovation as always being connected to conflict resolution needed to transform to as higher order valuing multiplying system in which all sides can win-win-win from the economics of free markets and systemic entrepreneurial mapping ... Further refences : universitynetwork worldentrepreneur.net worldapprentice.com worldcitizen.tv aSINworld
COMMN'S
Essence
ID System
Heritage
Future
ACTIONS
Masterbrief
Quality
Know-Flows
Extension
LEADER
Brand Architect
Strategy Architect
Org Architect
Leadership Drama
Chartering favourite brands of change the world. The most inter-disciplinary inspiring way to value the future of a company that has invested heavily in branding is : cyclically audit what living script is open for use by everyone serving the company (and interconnecting brand architecture networks). Click to other waysAs a mathematician and market mapmaker I like to be aware of the 3 greatest influencers in my journey gravitated around valuing truth as best I can help others to do: my father, 100 entrepreneurial revolutionaries many of whose alumni networks he has guided me to look out for, and a belief which we have rehearsed through open source scripts since 1984 that the brand and how we invest in globalisation of media whose systemic tipping point due to networking technology of interconnections which will sustain or destroy every aspect of what human beings value most (our future childrens' lives included)
WEARING THE GOLDEN CHANGE KEY OF SOCIAL ENTREPRENEUR NETWORKS (SENS) When you say copies - perhaps we should get a costing for what would be the price for 1000 key pins to wear -one way of getting londoners to start the fashion of wearing the social entrepreneur network guide.I am quite happy to write a cheque for say 500 pounds if that will produce something we will all wear and encourage other people to wear wherever we meet to discuss good social entrepreneur network guides. It might be the case that you would need to change the key design a tad and make WORLD the top serated edge and CHANGE the bottom serated edge I love your idea of every world citizen wanting to key their own personal identity code to show off (a neat reversal of governments wanting us all to be tatooed). By my calculation if we use alphanumerics 36 characters, we only need a 7 digit code to cover a limited edition for 75 billion people which should suffice for sustaining generations through the next quarter of a millennium. Lets keep special numbers like 0000001 to 0000099 unused until we know how the world's cross culturally votees for as most trusted productive people. Similarly A-Z 1-99 in case for example we decide that G000001 is Gandhi and his 98 most caring future disciples. Where does the alphanumeric go on your key? Perhaps ER00001and up could be reserved for our cross-cultural schools social network project at http://er100.blogspot.com Auctioning the MYSPACE and GOOGLES key off at ebay might cause some delightful networker havoc Bill Gates can be offered Gates01 to Gates99 world change keys for free if Melinda will be Gates01 and he will be Gates02 LONDON AS CITY THAT PIONEERED COLLABORATION CAFE NETWORKS WITH ROYAL SOCIETY OF ARTS AND BBC ACTION NETWORK In terms of Pin Execution one would need the words world change to be just visible if people are looking at each other around a coffee roundtable. I am not clear if that scales within a pin format or not. In the event that any of us ever gets on BBC, lets make absolutely sure we have a tie or scarf version of the key and world change before appearing in fornt of the camera. The Economist itself was probably the most successful ever example of free product placement when on one occasion JF Kennedy stopped the takeoff of air force 1 because he had forgotten something which turned out to be The Economist and luckily enough in those days the logo on the front cover was just large enough for the tv cameras to catch the odd spectacle of a president going to tretrieve his favourite viewspaper. That was where The Economist's brand seeding of American readership accidentally rose exponentially. BRAND SEEDING THE ORIGINAL VIRAL MARKETING Brand Seeding itself has many peculiar stories on public sector tv. Because public sector tv's hierarchy never knows the difference between opening space for peace-activist learning that should be free and selling stuff people don't really need which it should never be covering (for free), it always gets the wrong end of every stick. Public sector tv in the US almost when bust when Barney's brand seeding expropriated all the commecrial revenues out of its childrens hour. Meanwhile the only time the BBC has ever produced a training video on branding it happened at a time that its training video unit was allowed to produce videos as long as at least half a minute began with stuff that had appeared on a braodcast - the brand seeding story of Haggen Dazs ice cream wars covered in the BBC2 Money Programme turned out to be that permission to ytrain people how commercial brands acidentally mix. CHARTERING WHY GOOD FOOD GUIDES ARE SMALL BEER COMPARED WITH GOOD SENSE-guides My Economist Intelligence Unit book brand chartering has 3 critical chapters on no-cost marketing ways of linking how you connect design language round a brand - identifiers, heritage and masterbriefing - the chapters should be available at http://brandchartering.blogspot.com and as I get to understand what our consensus symbols are for Good SENS E-guides I will try to keep a Q&A charter up at this blog cheers chris.macrae@yahoo.co.uk PREVIOUSLY: Brian Davis wrote: Hi everybody, Here is the Key to World Change ... and I'm having individual copies made for each of our wonderful team for the Monday meeting. Remember: Keep it simple. Make it Real. Do it Now! I guess this is our first product ... 'The Master Locksmith' up the road is ready to do tens, 100s, 1000s or whatever we want, when we want ... as we all grow together. Each key is numbered and there's room to get 6.7 billion and rising copies made! ... though I did tell Kiri and George to pace themselves, as I really believe 'small, lean and agile' is beautiful. We must grow steadily and sustainably, walking before we run ... though we're going to pick up speed pretty fast. Love to you all. Brian, creative genii creative dream company Suite 3, 138 Upper Street, Islington, London N1 1QP brian@creativedream.co.ukWorld Class Brand networks began a trilogy of books in 1991 proposing the brand architecture school of inquiry. We seek to empower all cross-culturally concerned 21st Century citizens and network co-creatives: to Q&A UoP (Unique Organising Purpose) through chartering, systemic facilitation, and transparent mapmaking 1 including courageously exciting one-page scripts that global town hall meetings can imagine debating openly 2- why not value everybody's time by making the social networks of organisation reliable to see through and flow innovation around? In line with The Economist's 1982 golden triangle of service economy connecting round we're all intrapreneurial now 1 2: our global village friends of sustainability investment and learning networks A B 0 1 believe that the billions of dollars expended on communications of global branding promise is worth nothing to customers and societies and employees unless trust-flow is governed in every loop back to reality-making that global and local mediation power gravitates. Why nolt contact me if you are deeply concerned in collaborative exploration of human beliefs of this sort, chris macrae, london and washington DC region, email wcbn007@easynet.co.uk or chris.macrae@yahoo.co.uk , usa voicecom 301 881 1655
In 2006, our co-editors will be updating the 3 pivotal approaches to value multiplication:
the original 1995 brand architecture grid of 12 boxes will be updated
Entrepreneurial Revolution's 30th year of leadership vision debates, launched in 1976 by The Economist, will be catalogued
The mathematical standard for value multipliers of
intangibles mapped entrepreneurially and economically (1 2) as human relationship systems whose true purpose gravitates productive and demanding trust-flows (1 2), transparency and exponentials sustainability ( 1 2) will be published & open sourced If you need advance details, mail me at wcbn007@easynet.co.uk - chris macrae, World Class Brand Network
Saturday, June 10, 2006

GoldKey BRAC001
You can judge for yourself whether BRAC001 should be awarded to Fazle ABED who is the founder of Bangladesh's and the World's Largest civil society organiiation also merits the most trusted award of early 21st century organsiations by viewing these three 5-minute video clips 1 2 3CHARTER CIVIL SOCIETY (Citizens Organisations)q 1 why should we want to do this? probably relevant answer: an ever increasing number of changemakers 1 2 and social entrepreneurs 1 2 2a are converging on the belief that only the emergence of a new organisational system (civil society or acronym) will catalyse all organisational typologies to join in sustainability of humanity. Without such an intervention, it has been foreseen for at least 22 years among people I debate with that globalization will spin ever more around the economics of the big get bigger and over time exponentially lose humanity's and nature's sustainability in it wakeq 2 what is it which makes the governance structure of civil society unique compared with other organisational typologies?This is where I most want to stop to listen to alternate views. My ingoing understanding is that civic society transparently deploys a traiangular model of governance that Gandhi eg http://clubofdelhi.blogspot.com/ and others have advocated. Its structure maps around not just top-down but empowering grassroots context-up and interlocal decision making so that boundaries do not become networks weakest links.Do you agree or not? Mathematically, is quite simple to make maps designed around such a triangular molecular structure if we agree this is core to what we want to charter civil society organsiations to systemise.
posted by macrae.nets at 11:12 AM 0 comments
Saturday, April 22, 2006

Little & Large The Media Crises of False Risk Analysis of Global-Local

World Class Brands 1 2 - is, was and will be - the story of 7 clans of networks linking revolutions people need in barnding and media if trust-flow is to loop with cashflow, reality-making to sustain the future as much as image-making.

These clans began with readers reactions to my 1990 book Wolrd Class Brands, the first of what turned out to be a trilogy I co-authored. Many of the network's names have morphed over time - for example when you have a magic get-togethr of networkers, they often like to name that branch of the overall networking family tree after the place they met or an inspiring projevcty they collaborated all. But through it all we have a map which my father started as the deputy editor of The Economist in 1976. The first worlwide genaration - that networking as peoples of thsi earth to 2025 is being chanllenged by a double revolution unlike any humanity has previously experienced:
its a meda revolution (bihh=ger tha the invention of the printing press or broadcsat tv) and a transport revoltion (bigger than the steam engine that begot trains that begot the industrial revolution)

Ecven more dramatically its warped into one half century that everyone truly alive today is responsible for navigating if future gernerations are to be sustaianable and we are to integrate the best of all human cultures not the worst. Global cilage evolution can olny spin one of 2 ways- to make Century 21 the most fulfilling one for our children to produce and demand all the human race is respomnsible with nature for, or the wosrt appocalypse of big brothers, tidal waves of destabilised nature etc

Join us in exploring any of the 7 world class brand networks if you feel they matter. WE wish to chnage the marketing profession so its loved most by all interdisciplinary professions. To that end we have a core methodology that is system interfacing and open sourced for every clan of World Class Brands. Let the colabotaion waves begin out of tehse or any other co-editing weblog you may wish to propose and co-create html with http://globalcharters.blogspot.com http://brandchartering.blogspot.com http:/clubofdelhi.blogspot.com http://entrepreneurialrevolution.blogspot.com http://clubofarran.blogspot.com

State of Denial

I first started studying this most depressing of communications dynamics 20 years ago. In those days the company I worked for researched thousands of brands in dozens of countries. We published a principle we called lost leadership halo. As much as a third of why people vote for you as leader is because among peers its the safest choice if you don't have any information to use - you can't get too much blame for going with the majority if all have made the same poor choice

Only about 10 times a year did our colleagues around the world spot a major brand leader being challenged. But when they did, 9 out of 10 times it failed to respond in time. Its leadership team and the whole organisation became a system of denial. In communications terms losing all an organisation's goodwill is an irreversible syndrome -so the worst symptom of what Daniel Goleman calls CEO's disease- where employees do not like to pass bad news up the hierarchy. The truth is that the first signs of a wholly better product challenger or a calamitous mistake by a brand leader are seen by people serving customers, buyers, handling complaints, seldom ever the boardroom

Since this time I have recognised states of denial in other systems such as:
*why did so few countries provide the correct info to prevent HIV from spreading
*why did Bush-Rumsfield-Cheley-Blair go to war without a thought for the day after taking Badghad let alone sustainability the years after
*why does Bush deny that his administration has accidentally become the most corrupting since Nixon and probably worse than that if history connects the dots of letting Enron, Exxon and other world biggest "corporations in denial" serially abuse the publics of this world we all share

We need to go back to the genesis of mistake or confusion. Suddenly some information comes in that what had previously been assumed the perfect way for the top to lead is now disastrous. Some times the top prevaricates because it is afraid lawyers will sue it. We need to establish cultures where this does not happen if the board acts when first information becomes available but conversely treats boards as people of mass destruction when they hold on to bad information and profit from keeping people ignorant and making no change. The sustainability of all of us in a networked world will increasingly depend on having no tolerance as world citizens wherever we come across states of denial.

WCBN002
Along the road from brand essence (gravitaional brand DNA- Uniue Organsiing Purpose) through trust-flow to Transparency

Hi Robert, Fredy, co-author Alan of Map - if you are looking inRobert thanks for your insightful mail from the Phillipines perspective

here's a full monty on trust-flow and chartering brand dna as briefly as I can compile in one write-up

The problem of trust-flow (or goodwill connects) is the big black hole (and loss of gravitational whole; core dna) that not only separates marketing from compounding better and better, but all human competences of service and knowledge work.

Today in any service or future knowledge worker sector capable of sustaining abundant value multiplication, at every level : global market sector, corporation, place government about 90% of the value people multiply or destroy is compounded over time by trust-flow. Yet current accounting is the perfect maths for destroying and separating that over time.

Back to brand:This is why brand valuation algorithms that separate actually destroy the possibility of marketing to have an integral goodwill impact on an organisation. My suspicion is if you ask Trout (as one of the ad-spot industry’s strongest ever advocates, or many others –eg most academics have a publishing case based on separation) his views on brand valuation he’ll love it as much as I hate it. I know its origins were in a deal between accountants and ad agencies to promote each other’s separate business cases. John Murphy who invented brand valuation at Interbrand was quite open about that ‘mistake’. John and I had the occasional beer as we worked down the road from each over so to speak.

When it comes to brand DNA or essence, chartering is interested in the brand architecture connections – usually these rotate around a company brand though sometimes megabrands in different sectors

The simplest chartering question to begin with to clarify DNA, vision, the brand as a goodwill or badwill spinning system is: what would the world uniquely miss if this brand ceased to exist tomorrow; probe through any level of stakeholder segmentation : what would they miss

Now I discovered that in about 1992, and assumed if everyone in a company was going to live the brand and connect their competences to it (ie marketing as an organisation-wide endeavour to progress the future) management needs to facilitate relentless internal conversation updating this particular question as environment or competition changes as well as vision or strategy progresses. There should be an internal hotline in any large company so people can say my activity is this , I don’t see how to connect it with the brand dna, I am being measured by other stuff that’s in conflict. This in effect brings the principles of built to last and the power of values to the very specific context of the brand dna

Unfortunately, I made a huge mistake. I had not thought through what if all these different implied promises that different stakeholder segments most want (most need to flow trust) are in conflict with each other. What if the more you question the more accounting measurements and other management non-transparencies get revealed.

Consequently marketing of the kind where brand promise and trust may be tense but are always working to advance each other cannot exist until we have a wholly new audit of intangibles cycling people’s attention as much as tangibles accounting. The maths of this new audit is available. Naturally enough it starts each audit cycle with an appraisal of any conflicts (or separations) that are compounding and how are we going to resolve this. Ultimately a motivation for the board to apply this is that at the limit trust-flow or reputation maths is multiplicative. S Anderson found out: billions of business stakeholder value, 0 social value = billions *0=0 not current accounting’s billions +0

So leaders make very different decisions about risk if the govern trust-flow; and indeed see reputation not just of the company but themselves boomerangs back. When the post-mortem of the last lost of spaceship by NASA was in: the conclusion was a weak management culture; one that was identified to have separated 50 different knowledge flows which in a crisis gave zero chance of even seeing the magnitude of the problem let alone seeing if there was a real time solution involving the cooperation of all specialists. NASA was a perfect case of cost and people cutting where those people that remained were very gung-ho- of course we can still do this. What they actually meant was they retreated into their own expert silos and had over time left out the more time-consuming work of connecting across groups. So current accounting also maximises the risk of networking organisations breakdowns just when going global and local most needs this connectivity strengthened not weakened cycle after cycle

A company does not have to do the full trust0-flow audit if it will trust its chief brand officer to have the right to do all the chartering work to keep connecting and reducing conflict. But that takes the person at the top of the company seeing the whole integrity of the organisation as human relationship system this way. The same molecular structure of trust-flow that applies to an organisation applies at more macro level to global market sectors of how a nation and its largest organisations invest in sustainability of all its peoples; or at more micro levels to where an organisation is strengthening or weakening its most unique competences and the way they combine

Basically I am here to open source this if anyone feels sure that in the places they reach they want to keep at this. I also understand its too big to try to apply everywhere. All I can really advise is if there is a social or other concern that you give your marginal time too, then you should start learning how to map trust-flow around that because over time nothing will get humanly better unless you do find ways of raising transparency’s bar and getting all who could connect around that social concern openly using the same map.

HEALTH WARNINGIt is useful to know that if you are going to fully practice Brand Chartering ( a modular method for integrating more and more questions ) so the whole organisations can trust the answers you are potentially engaging in personal risk just as much as any transparency worker or systemiser. A case in point occurred around 1994 while I was trialling chartering in Indonesia but did not fully understand that I was leading a project team into transparency busting. We had an extraordinarily wasteful brand mix whose share had halved over about 5 years. My ingoing assumption –which is often part of the problem – was that all the different creative agencies had been working on briefs that were not common because they had been written at different times, and had tried to extend brands in ways that ultimately involved different brand managers having their own budgets and not caring what happened next as long as their brand’s budget did not get cut. As we proceeded to ask questions aimed at restoring integrity of the mix, certain managers kept on contradicting themselves even within their own logics of which parts of what brands worked how. The penny ultimately drooped that the number 2 man in the whole company was completely corrupt and anyone working as a marketer under his wing was either corrupt or scared to the wits ends. From that second our team had to have an armed guard to continues its work..

The bottom line is that if an organisation starts up and revolves round trust flow, keeping the integrity of the brand’s goodwill transparent is not particularly difficult, except that you may fall pray to hostile takeovers from bigger but less transparent organisations. However, if you are introducing trust-flow into a large organisation that has never previously been governing this, the work is dangerous and arduous , and may not be worth engaging in unless you do have access to the top people and they are conscious of what will be involved.

( Transparency is a hard ball game -which frankly at my age I cannot wholely commit to so I adopt the facade of a fool the more dangerous the sector that needs unravelling - but if you know folk are up for it then the network http://www.ashoka.org/ (currently number 1 in the brand architecture of how to chnage teh world - see attachment on socila entrepreneur as trojan horse password to reforming superpower economics) does offer some extraordinary regional leads)

Of course, we reach a catch 22 here, because developing nations are not ever going to sustain more people’s livelihoods unless we can restore transparent goodwill governance. And globalisation is now odds on to finish children before century 22, because nature has no time for manlind compounding ever greater conflict with it. In this way the intangibles crisis of unseen wealth measurement is at the gateway of the most tangible crisis impacting billions of peoples lives that I can think of. Just as there is a limit to how much brand chartering can be sold and still have a chance of being proud that marketing is improving folks’ lives; it turns out there is a limit to how much trust-flow valuation you can serve unless we change economics and all leadership professions. This is where the best chance we have is to unite entrepreneurial schools and search out whether there is any public media left to animate this debate or alternatively any superstars. http://universityofstars.blogspot.com/ http://reformeconomics.blogspot.com
http://www.normanmacrae.com/netfuture.html See also attached.

chris macrae wcbn007@easynet.co.uk
http://brandchartering.blogspot.com
http://worldclassbrands.blogspot.com/

For 20 years now I have been advising professionally and on a volunteer basis on how to do service branding wholly differently from mass marketing of things. I have written or co-authored several books including :
1990: world class brands (integral human relationship systems sustaining the deepest trust-flows connecting productivities and demands that humanity will ever civilise),

1995: chartering how to live a brand’s action learning,

2002: Beyond-Branding : the things and power not to become addicted to spending brand budget on. (A global brand is a very powerful system that can be compounded to goodwill or badwill ends - Naomi Kelin was 80% right : -ie most big brands have been wrongly taught to burn far too much money on services peddled by logo merchants and are currently governed by measures that are mathemtically teriifying because they cannot compound goodwill, and camn only compound globalsiation conflicts; but that does not mean we will ever change the world without deploying goodwill branding)

Clarifying the idea of a franchise is crucial to a service market – it’s not the same as patenting a manufacturing innovation

Before the internet age franchises have always born by perfecting a working service model in one place. This often takes many years. It often involves lots of low cost entrepreneurial experiments. It connects round a founder who is on a mission

The value of a franchise multiplies if it can start answering questions like these:
What would people around the world uniquely miss if this franchise did not replicate wherever it was needed? How do we sustain the franchise so its always improving? What exactly needs to be known (operationally, in finding new local leaders who will persevere as much as the original finder, to ensure the same service idea is replicating, to identify which next locality is perfect to extend to because the need is urgent and the service competence either exists there or can be trained/mentored as part of what the franchise’s network value as an epicentre of action learning is )

What’s the difference between commercial franchise and civil society franchises? In commercial franchises a huge amount of money may be spent in advertising the replication; in the civil sector a huge amount of trust needs to be bonded between people of different places?

The scaling up stage of a franchise from being a working model to a sustainable brand is absolutely crucial because :
This goes beyond being just the founder’s baby to a founding network of supporters; if even one of the first 5 to 10 people connected in this way is wrong for the franchise that conflict may compound back to destroy the sustainability of delivering the unique service in the best potential way

In some franchise models, the jump also involves a completely different order of investment in the first locality to show what this model can inspire around the world once we know how to work it. In other cases the resources that take the idea to a franchise brand involve mapping where you would replicate from one to many locations.

Now amongst all the local to global ideas this section comes up with, are any ones we believe in enough to want to make sure all of its supporters understand what franchise questions the idea already answers and what questions it will need to answer before it will attract the scaling up in resources (whether dozens more volunteers time or funds) needed to turn the idea into a service franchise brand capable of replicating wherever it can serve specifically people in need better than any other idea could ever be designed round

If we have any ideas worth turning into a service franchise why not tell me publicly or privately. My deal is if they are primarily for civil society , I will help at no charge question them until their franchise model is proven. But privately or publicly that does mean that the founder or the emerging founding network needs to be absolutely transparent in providing what answers they believe they already operationally know and those they are still puzzling through. Service brand franchise is the due diligence that MBAs etc have never been taught to wholly connect because there is no evidence that MBA curricula teach how to develop sustainability any more. If there was, the maths of governance of brand would be wholly different in the service economy's intangibles and networking age from that which attracted machine capital http://intangibles-valuation.blogspot.com and many of the dot-com models that were fast burned as speculator bubbles would have taken much longer to experiment in low cost ways with until they transparently connected the greatest energies a community of people are capable of developing

chris.macrae@yahoo.co.uk

wcbn3 crisis: entrepreneurial revolution and retrieving economics from narcisstic power and empire building apartheids

Hi
My father Norman Macrae started an entrepreneurial revolution trilogy in The Economist in 1976. Consequently I came across your bookmark in a google alert on Entrepreneurial Revolution which we monitor at http://entrepreneurialrevolution.blogspot.com

If you have time to have a quick look and see if we have any areas of overlap, I would be grateful. The 3rd part of dad's trilogy, I co-authored in 1984 as the first death of distance future history (a genere now aka as world is flat). There was a chapter questioning what on earth to do with mad or bad overpowering leaders (conditioned all theior working lives by too much exposure to 20th C mass media's soundbiting). It may or may note resonate with the research you are advancing under the inquiry into narcissm (way outside my area of competence but always looking to extend collaboration bridges for humanity)http://samvak.tripod.com/

If you are into health for all projects you may be interested in http://www.changemakers.net whose current project jam is on health for all
Overwhelmingly the web advancing the type of work we forecast in 1984 to be most vital interlocally between 2005-2015 is linked through www.ashoka.org where you might want to search whether any local lines of inquiry snap with your deepest concerns http://www.normanmacrae.com/netfuture.html#Anchor-Changin-27687

Do pick up conversation with me at any future time if you have questions. There are many ofh so deep areas that humanity and global vil;ages needs to collaboratively/transparently map before the goodwillwars end all grand-children's futures
sincerelychris macrae wcbn007@easynet.co.ukco-editing action learning network web-logs

WCBN http://worldclassbrands.blogspot.com http://valueofweb.blogspot.com

http://clubofscotland.blogspot.com http://clubofcity.blogspot.com

http://reformeconomics.blogspot.com

http://yourgandhi.blogspot.com

http://ecosaintjames.blogspot.comGeneral Trust Network : http://www.valuetrue.com/home/glossary.cfm?letter=G

WCBN001 valuation (our language, our numbers , our transpency mapping of human relations systems) - a network concerned with the crisis lurking : in learning, experiencing how Branding - the very words and practical subsystems of branding - virtuously or viciously impacts all our lives. Constitutionally the marriage of erality-making and image-making is conditioned inside economics and politics and democarcy and leadership; none of these words exist separately from mapping what world class spheres of branding we all see each other producing and demanding through. Are the communicatuons and transport revolutions of the web and its technologies sustaining life or compounding ever greatet patches of extreme poverty, addiction, lost hope, and terror camps (instead of schools for all to make their greatest positive difference with lifetime's exponential)

marketing
innovation
entrepreneur
value
valuation of brand
investor
goodwill
flow
service
learning

all of these (and many more) have been turned inside out from the way they used to work for improving peoples lives; examination go back to the 1956 Practice of management by Peter Drucker; find which odf these words were in the text; write up the defintion Peter was using then (noting that 1956 was just about the last year in teh West beforetv advertising's mass waves propagated through all our beings at first as a system that journalist Alan Mitchell has written up as win-win-win but then as there never was a free lunch it turned lose-lose-lose ; cut to today, have you ever been sucked into a free to use community internet tool that once it has captutred its audience starts charging ever more to use or where the communications that everyone sees as stim,ulus are controlled, no longer for the communal freedom of all to elect)

Words like those above have even been turned out by professions and educators that societies/public gave a monopoly licence to guard true and fair disemnination of, Then something worse happens. When a word becomes ambiguous, some one says measure it. But what you measure does not only determine what behaviours you get but what consequences expoentially compound. The more a measure looks separateyl precise the more disastrous the long-term consequences for any flow that interacted system-wide connections. All of the abopve words begin and end their lives in having value to real people (and inddeed in valueing people) as system interfacing bridges, not as separate boxes. Do ypu know the differences between addition and multiplication - the reason we sue 2 oposite types of mathematical operand. Multiply connects, add separates. IF Arthur Andersen had understood that goodwill is a multiplcative value rel;ationship , its leaders would have made more ethical decisions and the firm would be alive today. When you have billions of dollars of value as judged by businesses and 0 value as judged by society, the outcome is billions*0=0 not billions+0.

This simple lesson is critical today becaiuse most big organsiation's leadership teams are still governed by bottom line assumption of add not multiplay. Since 2000 there have been at least 100 multibilon implosions of organsiations; most were not caused by corrupt leaders as such but accountants whose maths excludes multiplcation is tghe way it reports what will expoentially happen next. And the cost to non-monetary values like what we learn, wherher we serve each other with ssustinable positive emotions and intelligences, how we invest local societies interactions with nature is orders of magnitudes greater in terms of the disasters we have seen happen in the last 5 years and which are globalising out of ever greater reconciliation by any local community.

how did this happen; well all of the above connect human relations systems; cannot be separated eoither from each other or all the discipines that flow around an organsiation; but for some reason they have been separated; we have not guarded how human relation system constructs are explored at any gtrade from 1st to 40th

this abortion of a definition is how 9 year olds in Amercan catholiv schools are forced fed _memorise this parrot fashion - entreprenur: man who starts a business and invests money in it. Nothing is further a way from the true system changing orgins -interventions where big power was suffocating the productivity and demands of the epople and human rights - if you want to go back to the origins you either need to take a lesson in french and french history (the taking back began with the people standing up for liberte, egalite and fraternity very much a similar system revolution to that recorded in the Declaration of Independence) or you can look at some scot's histories as our family clan networks were spread all over the world as a way of losing freedom in our lands to the English lord-ver you upper classes adminstration but redicovering places anywhere in the world where communities rising were perm,itted for beings and planting

so world class brands needs to wholy rewrite the language of media and marjets and sconomics and innovation the way social-entrpreneurs do; and we need to carnivalise our need peoples freedoms so everyoine can participate simultaneously; when I say we need to, time is running out according to the system maps we started expoentially drawing back in 1984 when we oultined the first story for denating openly how webs and networks were the greatest revolution to hit one generation 1984-2024 of humanity being both a communications revolution (greater than say the invention of the printing press or of broadcast tv) and a transport revoltion (making the world a far smaller and more cross-culturally connected place than even the invention oif the steam engine and its wee industrial revolution)

Syetem spins of thsi magnitude set wave patterns in motion whcih after a few decades become irresistible forces; we are (whether the world's most powerful top-down governors realise it or not) a long way down the expoentail of what globalisation spirals to be for ever more; and that may mean that no children get to see century 22; pervasive connectiveness includes terror waves that are in a sense the extreme opposite of the nuclear bomb whose spectre most people over 50 lived with which is one reason why elders are looking at all the wrong risks in preparing what 2n and 3rd network generations need to sustain life through. This debate is the biggest global media discussion of all - one that should be surveting at elast 2 million global vilages diverse responmses openly, iteratively, reflectively - but where's the space, media, will to do that?

Techinical or exploratory practical references:

transparency mapping valuation/governance
system of system of system boundary visualisation and conflict resolution auditing
sustainability valuation/governance- rountabline the future's exponentials
trust-flow and intangibles valuation/goverinance
seeing flows of human relations systems and critical timing of transformations

global*local practice networks:
social entrepreneurs
sustainability investment
microfinace
death of distance entrepreneurial revolution family tree for future hiostorians (aka World is Flat)
collaboration knowledge city - 50 million bookmarks need communal wisdom mapping and open sourcing through 30000 projects

storytelling for popularising experiments in future-back now:
scrip gallery
charter practices and charter's global colaboration waves

change media experiments:
university of stars


Please tell us of links that should be registered above or other emerging sections of links that WCBN001 should know about and help champion

How might we post a mail of introduction to a network space you care about in all helping to make the world a better space


example 1 low cost marketing debate at Soflow Creative World

LOW OR NO COST MARKETING -HOW & WHEN CAN CULTUTRAL CREATIVES JUST DO IT?
yes this is one of the 7 revolutions my friends and I have been studying since starting a trilogy of books in the World Class Brands series in 1990 -key vocabulary began with brand seeding and whatever peaceful conflict resolving school you come from (Gandhi inspires me most but only because he both practically and mathematically connects with any other transparency facilitating network or mapmakers, as Einstein peer-reviewed back in the thities)

I am particularly concerned with valuing zero-cost marketing of inventions that everyone need such as those that can make poverty history; this leads to very different agents for interaction than 1000 NGOs arguing with 400 governments. This leads to wholy different brand valuation algorithms than the fake mathematics that accountants and ad agencies concocted to sell their business case and exclude all others from living the brand or enjoying the service economy's intraprenurial golden triangle -one which returns 100 times to investors over a generation but only if the compoany brand communalises far more value multiplication than that across service workers, customers and societies

By understanding this most valuable cases for bring down degrees of separation to zero in a networked world, we can overthrow the type of global brand that says it needs a billion dollars ad budget a year to image-make and forgets to do any reality-making leadership people need at all

My father started such Entrepreneurial revolution debates at The Economist in a trilogy written from 1976 on. Pivotal is reclaiming public media as the opposite sector responsibility for sustaining the future of that of commercial broadcasting's soundbiting instantaneity. Clearly Scots and Britains can joyfully change the world if we can encourage the BBC to join us in restoring the cross-cultural world service envisioned in this 1984 script http://www.normanmacrae.com/netfuture.html#Anchor-Changin-27687

More maps etc on how people are colaborating and working to connect this social entrepremneurial revolution at :
http://clubofvillage.blogspot.com
http://clubofdelhi.blogspot.com
http://clubofscotland.blogspot.com
http://entrepreneurialrevolution.blogspot.com
http://exponentials.blogspot.com
http://www.valuetrue.com/home/gallery.cfm
http://valueofweb.blogspot.com

chris macrae wcbn007@easynet.co.uk
World Class Brands family of Networks

a mial seeking to unite networkers of world class brand clans with alumni of open space and www.changemakers.net - yes this letter needs re-editing until it zings but one has to start any conversation somewhere and I spend most effort meeting people not tidying up perfect looking individual blogs- shouldnt email be half way between conversation and writing - but how to make that the best of both halves; to be used to search and connect rather than one non-flowing communication?

Like open space, changemakers.net has emerged over nearly 30 years of passion
for system transformation, by and for peoples and communities out of the
Washington DC area - a region that has recently seen so much money thrown at
social controlling (closing space) around the world

In my naive questioning style I have got to believe that there could be
extraordinary system revolution power if open space facilitators and
changemakers trusted each other enough to connect each other's systemic
interventions

I am interviewing the president of chnagemakers.net and in parallel of the
parent network www.ashoka.org . If you have some questions I should include,
why not teel me - chris wcbn007@easynet.co.uk

Historical connections of changemakers.net

-every peacemaking revolution principle of Gandhi's : Ashoka was one of the
core influencers of gandhi, and among the 1500 certified members of peoples
revolution of ashoka and changemakers, India networks have always been the
lead experimenters in truth

-the innovation principles of studying 140 years of literature on
entrepreneurial revolution (entrepreneur's origin means take back as in what
does society need to take back next from confusing powers that be - I use the
word "confused" as in Practice of Peace's 3C's - Chaos, Confusion, Chnage)

-uniting USA philanthropists and supporters of microfinance and social
entrepreneurial world championships

-an emerging 4 hemispheres model inviting all meta-networks to map how they
criss-cross with each other's systemic invention for global village
sustainability http://clubofdc.blogspot.com - within this there is a golden
triangle:
the apex to start with : the smallest voice but one that is a seed present in
a million global vilages: identify the question that voice has a right to ask
the world about its future

apex 2 find the media that was founded to include that voice and lobby until
the media is prepared to ask the 1000 top-down controlers of the largest
relevant organisations how they answer that question transparently - making
clear that the futire of that leader's valuation will be determined by the
sustainability of his answer

apex 3 1000 top-down powers

(As a scot, networks around me will challenge The Economist and the British
Broadcasting Corporation to come out as Apex 2 for relevant contexts, or close
these media down. Do you have any pro-peoples media you are confident to mess
with?)

the idea of changemakers.net is to jam projects on the most vital community-
up themes - currently health for all project network is being linkedin at
http://www.changemakers.net/journal/300603/health.cfm

previous jams include :
Markets Serving Poor
Sustaining Ethical Society
End Human Trafficking
Citizens for Organisations

The language used to get the media to realise that changemakers is an
irresistible force for humanity and natural evolution includes :
-what if every person worldwide is encouraged to have and make ideas for change
-the rise and rise of the citizen sector (a systemically different
organisational typology from .com, .gov, or any other major 20th C
organisational constitution of Western or Northern MBAs)
-David Bornstein's book: How to Change the World

Do tell me if you have a question for changemakers.net that I should be asking
or a background question on why I know 5 generations of scots
http://clubofarran.blogspot.com who support the connections between open up
circles for the people, social entrepreneurial revolution as well as the
Scottish networking and clan-family identity as a peoples who now live 5 times
more in hemispheres outside Scotland than in Scotland

chris macrae, wcbn007@easynet.co.uk
author 1990 World Class Brands - the 7 revolutions to media the world's people
need to stage
co-author 1984: The 2024 Report - the 7 revolutions of Death of Distance
networking that the world's people (1st networked generation 1984-2024) need
to collaborate around if future generations and global villages are to be
harmoniously sustainable
co-biographer of cases of Entrepreneurial Revolution spotted by Scots over 200
years http://entrepreneurialrevolution.blogspot.com

Can we log up some questions about world class that are more interesting than rushing to answers

1 we like the Insead question- what types of global corporations actually exist?
Here's a note from The Economist reviewing an Insead paper exploring this question:

“The Myth of the Global Company”
World Business, April 2006
By Gordon Redding
The first issue of the promising new business magazine sponsored by INSEAD contains a leading article by Gordon Redding in which the director of the business school’s Euro-Asia Centre casts doubt on the idea that globalisation necessarily involves dull uniformity and the disappearance of local brands and flavour. “The laws of economics,” he says, “are heavily conditioned by culture” and historical evolution.
Mr Redding identifies six very different business systems that, he says, currently dominate the world’s economy:
1. The large multi-divisional, multinational firm found in Britain and the United States;
2. The continental European large-scale business, such as Volkswagen and Nestlé;
3. The European industrial “cluster”, such as the textile firms of Emilia Romagna;
4. The Japanese keiretsu, the networks of interlinked firms still predominant in the world’s second-largest economy;
5. The Korean chaebol, unique combinations of government and family firms, such as Samsung and LG;
6. The Chinese private company—what Mr Redding describes as the “clans” of vertically integrated small firms that work so well in what is now “the workshop of the world”.
After decades of globalisation, Mr Redding’s colleagues at INSEAD have identified only nine companies that are truly global—in the sense that less than 50% of their business is in their home territory and more than 20% is in each of the other two out of the three major regions: America, Asia and Europe. (Give yourself a prize if you can guess which ones they are without looking! The names are below.)
IBM; Sony; Philips Electronics; Nokia; Intel; Canon; Coca-Cola; Flextronics and LVMH, the French luxury-goods business.